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Projects shipping

A folder for related conversations on claude.ai. System instructions, pinned files, and chat history travel together.

01 — What a Project is

A persistent context bag.

A Project on claude.ai bundles a system instruction (always sent), a small set of pinned files Claude consults automatically, and the chat history. Every chat inside the project starts with all of that loaded. You stop re-explaining yourself.

02 — Make your first Project

Five minutes.

  1. Click "Projects" in the sidebar on claude.ai. Pro / Max / Team / Enterprise plans.
  2. Name the project after a recurring task — "Homework: AP Bio", "bnbhot copywriting", "Family genealogy".
  3. Add a system instruction. One paragraph telling Claude its role and constraints.
  4. Pin reference files. Style guide, brand sheet, last 3 finished pieces. Claude consults them automatically.
  5. Start chats inside the project. Each one inherits everything.
03 — Project vs one-off chat

The decision rule.

Use a Project when…

You'll come back to this task in a week. The context (style, files, constraints) is worth saving. Multiple conversations will benefit.

One-off chat when…

You're answering one question. Context is throwaway. You'll never reference this conversation again.

04 — Project shapes that work

Patterns from this network.

05 — Team plans

Shared context across people.

On Team and Enterprise plans, Projects can be shared. A team Project gets one system prompt and one pinned file set; everyone's chats inherit it. When the style guide updates, every teammate's next chat picks it up.

For agentic work over the same shared files, see /cowork.