Use a Project when…
You'll come back to this task in a week. The context (style, files, constraints) is worth saving. Multiple conversations will benefit.
A Project on claude.ai bundles a system instruction (always sent), a small set of pinned files Claude consults automatically, and the chat history. Every chat inside the project starts with all of that loaded. You stop re-explaining yourself.
You'll come back to this task in a week. The context (style, files, constraints) is worth saving. Multiple conversations will benefit.
You're answering one question. Context is throwaway. You'll never reference this conversation again.
On Team and Enterprise plans, Projects can be shared. A team Project gets one system prompt and one pinned file set; everyone's chats inherit it. When the style guide updates, every teammate's next chat picks it up.
For agentic work over the same shared files, see /cowork.